Business Writing Training That Works
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Improving Your Company Newsletter

There are two types of company newsletters: internal and external. The internal newsletter is meant to motivate employees and keep them apprised of company business. The external newsletter is to promote the company to customers.

Don’t expect one newsletter to serve both audiences. Employees care about recent promotions, new contracts, successful charity drives, and the softball team’s latest victory.
Customers care about how your products are going to help them solve their problems. Write your newsletters accordingly.

Our writing courses include a thorough discussion of the business document’s purpose and the needs of the readers you are trying to reach. You and your employees will learn how to target various readers and present the same or varied information to different types of readers, so that each is satisfied.

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